About Book Wheel Co.

Publishing doesn’t have to be overwhelming.

But without the right guidance, it often is.

I’m Megan Wheeler — founder of Book Wheel Co. and a publishing strategist with over a decade of experience helping nonfiction authors bring clarity, structure, and strategy to their book journey.

I’ve worked across the publishing spectrum: from Big Five traditional to hybrid and fully independent models. I’ve led the sales and marketing strategies for New York Times bestselling authors, supported first-time entrepreneurs through their debut launch, and advised thought leaders building content ecosystems around their books.

No two authors are alike. And no two books should follow the same path.

What I bring to the table:

  • Deep industry experience — over 10 years working in traditional and hybrid publishing with a specialty in business, leadership, self-development, and big ideas.

  • End-to-end insight — from early concept development to metadata, positioning, distribution, launch, and beyond.

  • Strategy-first thinking — I’m not here to sell you on one publishing model. I’m here to help you make the smartest choices for your goals.

  • Non-fluffy support — straight talk, thoughtful questions, and clear next steps.

Whether you’re still shaping your idea or ready to launch, I help you zoom out, map the landscape, and move forward with confidence. You don’t need to know all the answers — you just need a partner who does.

Who I work with:

  • Entrepreneurs and consultants building their brand with a book

  • Academics and researchers translating complex ideas for real-world impact

  • First-time nonfiction authors looking for a trusted guide

  • Experienced authors rethinking their publishing model

  • Writers who want a better understanding of the publishing process or a coach to walk alongside them

This work isn’t about checking boxes. It’s about creating something that works — for your readers, your platform, and your future opportunities.

Let’s get your book moving.